User:LauraBaxter

From CWC/Corus

A seasoned veteran of the new media industry, Laura Baxter has contributed to a diverse range of interactive initiatives. In her over ten years of experience she has worked on leading-edge projects for a host of top-notch clients such as MuchMusic, FashionTelevision, Citytv, Toyota, Hershey’s, Bell Canada and World Wildlife Fund.

Her passion for online content and entertainment began at ExtendMedia where she collaborated with clients to create a new generation of interactive programming. Laura designed iTV applications that integrated television and online content, including AMC’s Movie Companion and the News12 Virtual Channel for Cablevision.

This experience, lead her to assuming the role of Art Director and Studio Manager at CHUM Interactive, where she actively managed the creative design team in the development and execution of online initiatives for CHUM’s extensive range of broadcast brands. Laura played a major role in the launch of citynews.ca and fashiontelevision.com, redefining diverse broadcast content into high quality online content.

Further building on her expertise in evolving traditional broadcast properties online, Laura has recently accepted a new position with Canwest Digital Media. As of Director, Creative and Production, Laura looks forward to contributing to the continued success and growth of online content for of all Canwest broadcasting properties including Global Television, Food Network Canada, and HGTV. She is a relentless advocate of user-centric design and is eager to develop new ways to engage and communicate with audiences.

When Laura is not immersed online she is an avid home renovator. She also enjoys exploring traditional mediums such as letterpress printing and woodworking.