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[edit] CWC/CORUS DIGITAL MEDIA CAREER ACCELERATOR WORKSHOP PROGRAM

SUNDAY APRIL 6

MEET AND GREET 7:00pm – 9:00pm Professional Development Centre, Room 102

There will be opportunity to introduce yourself and meet other fellows and faculty, share a glass of wine or have a cup of tea and nestle in for your first night in the mountains.


MONDAY APRIL 7

BREAKFAST 7:00am - 9:00am Vistas Dining Room


WELCOME AND ORIENTATION 9:00am - 10:30am Donald Cameron Hall, Room 30

Sarah Iley, Vice President, Programming, The Banff Centre Susan Kennard, Director and Executive Producer, The Banff New Media Institute, The Banff Centre Lisa Vanderlip, Communications Manager, Canadian Women in Communications

Faculty Introduction: Marty Avery, Chief Catalyst, What If?; Linda Bustos, Emerging Media Analyst and Ecommerce Consultant, Elastic Path; Keith Clarkson, Producer, Xenophile Media; Debbie Dimoff, Vice President, Strategy, PMI Canada; Rochelle Grayson, Chief Operating Officer, Donat Group Enterprises; Kate Hanley, President, Digital Theory Media Consulting; Deborah Osborne, Post Production Manager, Joe Media Group Inc.; Jennifer Ouano, President, Elastic Entertainment; Cindy Poremba, PHD Candidate, Simon Fraser/ Concordia; Tisha Rattos, Senior Associate Director, Bell Canada; Chloe Sladden, Vice President, Special Programming Projects, Current TV; Lisa Vanderlip, Communications Manager, CWC; Orlagh Woods, Creative Developer, Proboscis

Introductions to the program, peer advisors, and participants.


COFFEE BREAK 10:30am - 10:45am MONDAY APRIL 7


SUPERCHARGE YOUR SUPERPOWER 10:45am - 11:30am Donald Cameron Hall, Room 30

Marty Avery, Chief Catalyst, What-If

This is networking on endorphins and estrogen--how to broaden your reach, deepen your contact, and connect to a world of support.


LUNCH 11:30am - 12:30pm Vistas Dining Room


THE POWER IN THE ROOM 12:30pm - 1:30pm Donald Cameron Hall, Room 30

Marty Avery, Chief Catalyst, What-If

Beyond the peer advisors, the participant group you are with this week have a high level of expertise across a wide array of professions. This exercise will introduce you to your colleagues and get the conversations started.


YOUR SPACE: SUCCESS AND CAREER CONFIDENCE 1:30pm - 2:30pm Donald Cameron Hall, Room 30

Debbie Dimoff, Vice President, Strategy, PMI Canada

An interactive session that focuses on the care and feeding of your own career success through integrating 3 essentials themes in your life. Use your talents, your relationships and your stories to boost your success. You will have the chance to build your very own personal storyboard.


COFFEE BREAK 2:30pm - 2:45pm


WE THE PEOPLE 2:45pm – 3:05pm Donald Cameron Hall, Room 30

Jennifer Ouano, President of Elastic Entertainment

You've heard about, you might have even done it and if you haven't you probably don't admit it. In this session Jennifer is talking about the new millenniums mighty deed! That's right, were talking about Social Networking and Web 2.0. This Social Media 101 primer will provide you with a quick overview of what's happening now and how you can do it too!


CASE STUDY: THE AMERICAN TELEVISION REVOLUTION AND ITS IMPLICATIONS FOR CANADA 3:05pm – 4:05pm Donald Cameron Hall, Room 30

Kate Hanley, President, Digital Theory Media Consulting

This presentation examines the startling digital come-back strategies of America's biggest broadcast media brands as they reposition to be front and centre in the global digital marketplace. How do television specialty brands retain relevance in a micro niche environment? Can new techniques including video syndication and advertising networks transform the internet into the new mass medium?


ON TV NOW 4:05pm - 5:20pm Donald Cameron Hall, Room 30

Introduction by: Susan Kennard, Director and Executive Producer, The Banff New Media Institute, The Banff Centre

Chloe Sladden, Vice President, Special Programming Projects, Current TV

Since its inception in 2005, Current TV has been the world's leading peer-to-peer news and information network. Current is the only 24/7 cable and satellite television network and Internet site produced and programmed in collaboration with its audience. Whether it is developing truly meaningful relationships with its core audience or innovating in the advertising sales market, Current TV has successfully tapped into the “always on” generation. Current connects young adults with what is going on in their world, from their perspective, in their own voices. This keynote address will provide you with an overview of Current TV, a look at the lessons learned along the way, and a special focus on the business case for being current.

DINNER* 5:20pm - 6:30pm Vistas Dining Room

NOTE: *After dinner, please meet at The Kiln to walk into town


WALK TO TOWN 6:30pm – 6:45pm

Please bring outdoor wear. Meet the group at the Kiln Coffee Shop.

REELTIME MOVIE NIGHT: 7:00pm - 10:00pm Lux Cinema, 229 Bear St

I Met the Walrus Written, Directed & Animated by Josh Raskin Produced by Jerry Levitan

In 1969, fourteen-year-old Beatles fanatic Jerry Levitan snuck into John Lennon's Toronto hotel room and convinced him to do an interview. That interview has now become the soundtrack to the visually dazzling short I Met The walrus, an entirely animated rendering of Lennon’s musings on peace, war, and society.

The Counterfeiters Directed by Stefan Ruzowitzky Produced by Aichholzer Filmproduktion and magnolia Filmproduktion in coproduction with Studio Babelsberg, Motion Pictures/Babelsberg Film and ZDF in association with Beta German with English subtitles

The Academy Award-winning true story of Salomon Sorowitsch, counterfeiter extraordinaire and bohemian. After getting arrested and sent to a German concentration camp in 1944, he was forced to help the Nazis in an organized counterfeit operation set up to flood and destroy the Allied economies. It was the biggest counterfeit money scam of all times, under conditions that couldn't have been more tragic or spectacular. Under “Operation Bernhard” Sally and the other prisoners had a choice: if they cooperated with the enemy, they had a chance to survive, as first-class prisoners in a "golden cage." If they sabotaged the operation, a sure death awaited them. In The Counterfeiters, they face not only a question of saving their own lives, but also about saving their conscience.


TUESDAY APRIL 8


BREAKFAST 7:00am - 9:00am Vistas Dining Room


OVERVIEW OF BANFF NEW MEDIA INSTITUTE AND CANADIAN WOMEN IN COMMUNICATIONS 9:00am - 9:30am Donald Cameron Hall, Room 30

Susan Kennard, Director and Executive Producer, The Banff New Media Institute, The Banff Centre Lisa Vanderlip, Communications Manager, Canadian Women in Communications


TOUR OF FACILITIES 9:30am - 11:00am

Jim Olver, Director of Customer Service, The Banff Centre


COFFEE BREAK 11:00am - 11:15am Donald Cameron Hall, Room 30


ATTENTION AND INFLUENCE 11:15am – 11:45am Donald Cameron Hall, Room 30

Jennifer Ouano, President, Elastic Entertainment

As media has hybridized and audiences fragmented so to have we seen a diversification of economies, from macro to micro. One key economy that is of particular relevance to media makers and distributors is the "attention economy". Some speculate that "attention transactions" will replace financial transactions as the focus of our economic system in the near future. This presentation will look at positioning your projects and how to attract attention and garner influence.


LUNCH 11:45pm – 1:00pm Vistas Dining Room


CASE STUDY: DEVICE REVOLUTION IN THE CONNECTED LIFESTYLE 1:00pm - 2:00pm Donald Cameron Hall, Room 30 Tisha Rattos, Senior Associate Director, Bell Canada TUESDAY APRIL 8

How can we bring a richer experience of diverse content to the home through simple plug and play devices, complimented with a sophisticated design strategy? How can we leverage technology to optimize accessibility for consumers?


DIGITAL DISTRIBUTION AND THE NEW BUSINESS PARADIGM 2:00pm - 2:45pm Donald Cameron Hall, Room 30

Rochelle Grayson, Chief Operating Officer, Donat Group Enterprises

This session will provide you with the 30,000 ft view of Digital Distribution and what to plan for in terms of return on investment. While Digital Distribution does offer us new and exciting opportunities it is important to understand and value the non monetary benefits that are happening now vs the longer term monetary benefits that have yet to been fully realized. How can you plan around expectations of the here and now, vs the unproven terrain of the next 5 years? Digital Distribution also brings up a new host of issues regarding rights, contracts and implications for your business affairs department.


COFFEE BREAK 2:45pm – 3:00pm


ASSESSING NEW DIGITAL OPPORTUNITIES: BUILDING A STRATEGIC FRAMEWORK 3:00pm - 4:00pm Donald Cameron Hall, Room 30

Kate Hanley. President, Digital Theory Media Consulting

As technology rushes forward, exciting digital media opportunities present themselves almost daily. Do you find yourself overwhelmed by digital media options? Do you spend more time reacting than developing your own ideas? This session will explore techniques for taking control of your digital media agenda and creating a framework for evaluating ongoing opportunities.


STRATEGIC POSITIONING EXCERCISE 4:00pm – 4:30pm Donald Cameron Hall, Room 30

Kate Hanley, President, Digital Theory Media Consulting

In this exercise, participants will begin positioning their media enterprise in the digital marketplace, based on their brands' unique assets and consumer focus.

DINNER & FREE TIME 4:30pm – 7:00pm Vistas Dining Room

PARTICIPANT SHOW AND TELL 7:00pm – 9:00pm Donald Cameron Hall, Room 30

Moderator: Susan Kennard, Director and Executive Producer, The Banff New Media Institute, The Banff Centre

Each participant will have 5 minutes to talk about themselves and their work


WEDNESDAY APRIL 9


BREAKFAST 7:00am - 9:00am Vistas Dining Room


RESEARCH CASE STUDY: BROADENING THE BASE FOR GAMING 9:00am - 10:00am Donald Cameron Hall, Room 30

Cindy Poremba, PHD Candidate, Concordia

This research case study will examine how videogames are finally moving out of their shell and embracing different types of play, small-scale gamemakers, socially aware gaming, and gaming communities.


ARTIST PRESENTATION 10:00am – 10:45am Donald Cameron Hall, Room 30

Demian Petryshyn, Independent Interdisciplinary Artist

Demian will speak about a selection of his artworks, which deal with the culture of video games, as well as some observations from his recent investigations into Massively Multiplayer Online Role-playing Games (World of Warcraft in particular)


COFFEE BREAK 10:45am – 11:00am


THE PRODUCERS PERSPECTIVE: TELEVISION & NEW MEDIA FOR THE GLOBAL MARKET 11:00am - 11:45am Donald Cameron Hall, Room 30

Keith Clarkson, Producer, Xenophile Media

In this session Keith will share the inside perspective of what it takes to support the sales, marketing and promotions of creative content for broadcast and online. What is the difference between broadcasters who understand new media and those who under value it. What are the real challenges of developing content for mobile devices and the barriers to entry? How do independent production companies stay savvy with their content and strategic with their business? What makes a successful partnership?


LUNCH 11:45pm – 12:45pm Vistas Dining Room


AFTER YOU MA’AM – READY TO LEAD? 12:45pm - 1:45pm Donald Cameron Hall, Room 30

Debbie Dimoff, Vice President, Strategy, PMI Canada

Leadership strategies and leadership qualities for Digital times.

Whether you're a business person, an academic, a technologist or an artist, you need to garner fans and get things done with others. We will explore what it takes to lead in the many roles you will take on. Specifically we will focus on Leading ... new ventures, customer collaboration cultures, diverse groups, digital technologies in a Luddite organization, and high risk projects for clear benefits. These are all part of the latest leadership kitbag for women in New Media.


THE PITCH – ROUND TABLE DISCUSSION ON HOW TO DO IT 1:45pm – 2:15pm Donald Cameron Hall, Room 30

Moderator : Susan Kennard and Lisa Vanderlip

Marty Avery, Chief Catalyst, What If? Keith Clarkson, Producer, Xenophile Media Rochelle Grayson, Chief Operating Officer, Donat Group Enterprises


This session will provide you with strategic advice about pitching and how to get your idea across within your work environment.


COFFEE BREAK 2:15pm - 2:30pm


INSTANT FEEDBACK: HOW TO GET IT AND WHAT TO DO WITH IT ONCE YOU HAVE IT 2:30pm - 3:30pm Donald Cameron Hall, Room 30

Rochelle Grayson, Chief Operating Officer, Donat Group Enterprises

Web 2.0 technologies provide exciting new opportunities to create success around your content. How do you find your authentic voice that supports the content and builds relationship with your audience? Once you have the audience, how do you maintain it and what should you do with legacy audiences. Traditional media has had great success in building community around their projects, what lessons can be applied to the digital domain.


SKIMMING THE SURFace– HANDS ON LAB 3:30pm - 5:30pm Jeanne and Peter Lougheed building, 3rd floor computer lab

The group will go to The Banff Centre Computer Lab to get their hands on the technology and see the content first hand. We will surf through interesting blogs, games, podcasts and social networking tools that you should know about.


DINNER 5:30pm – 6:30pm Banff Centre Dining Room


DOCUMENTARY FILM SCREENING (1HR 27 MIN) 7:00pm - 9:00pm Max Bell Auditorium

Introduction, Cindy Poremba, PHD Candidate, Concordia


THURSDAY APRIL 10


BREAKFAST 7:30am - 9:00am Vistas Dining Room


WEBSITE AND BLOG PROMOTIONS THROUGH SEARCH ENGINES AND SOCIAL MEDIA 9:00am – 9:45am Donald Cameron Hall, Room 30

Linda Bustos, Emerging Media Analyst and Ecommerce Consultant, Elastic Path

This 45 minute session will provide you with an overview of social media marketing strategies (social news sharing, video communities, social networks like Facebook etc), basic search engine optimization principles and how they apply to business/media websites and blogs. The presentation will include real life examples to illustrate the concepts. The last 15 minutes is reserved for questions and an opportunity to volunteer your own blog as a case study for a mock social media campaign.


CASE STUDY: ZED TV 9:45am – 10:15am Donald Cameron Hall, Room 30

Jennifer Ouano, President, Elastic Entertainment

For four seasons CBC's Zed TV pushed the boundaries of broadcast and interactivity. This session will provide a historical overview about what Zed was, what made it successful and why it would not work today THURSDAY APRIL 10


BREAK 10:15am - 10:30am


GROUP PHOTO 10:30am - 11:00am Donald Cameron Amphitheatre

Please proceed to risers set up OUTDOOR in the Donald Cameron Amphitheatre, (across from the dining room windows)


LOCATIVE MEDIA 101 AND INTRODUCTION TO TRACKLINES 11:00am – 11:30am Donald Cameron Hall, Room 30

Jeff Bolingbroke, A.R.T. Mobile Lab Evaluation Line Producer, The Banff Centre The A.R.T Mobile Lab is a research initiative of the Banff New Media Institute at The Banff Centre. The lab was created in 2005 to enable research into mobile and location-based media design, art, technology and cultures of use. In particular, it focuses on media created for outdoor spaces and communities – innovative technologies, interactions, and experiences designed for remote locations from cultural heritage sites and wilderness areas to urban parks. The Lab's primary activities include technical R&D (mainly software development for mobile devices), content creation, design research, participant ethnography and audience evaluation, and mobile media outreach and training.

Jeff Bolingbroke will be facilitating Tracklines, a walk in the woods guided by the latest in locative technology, please sign up for a trail time by following the link on the WIKI HOme Page. Once signed up, participants should meet a Lab representative at the Kiln coffee shop at their scheduled time. The Hoodoo trail is an easy to moderate hike with occasional steep sections. Please allow up to 2 hours for the hike, and be sure to bring water, wear adequate footwear, and dress appropriately for the mountain weather.


LUNCH 11:30am – 1:00pm Vistas Dining Room


GROUP A) TRACKLINES TOUR 1:00pm - 5:00pm Meet at the Kiln

Jeff Bolingbroke A.R.T. Mobile Lab Evaluation Work Study, The Banff Centre

GROUP B) PEER TO PEER SESSIONS/INDIVIDUAL PITCH DEVELOPMENT 1:00pm - 5:00pm Donald Cameron Hall, Room 24, 25,28

Half the group will go on the Tracklines walk, the other half will have a chance to talk amongst yourself. We will set up sign up sheets early in the week for people to facilitate this. As well this time can be used for individual preparation for the mini-pitch session that will be taking place later in the week.


DINNER 5:00pm – 6:30pm Vistas Dining Room


IMPROVISATIONAL DRAMA EXERCISES THAT HELP YOU PITCH/ ROLE-PLAY PITCHING A PROJECT 7:00pm - 9:00pm Lazlo Funtek Building, Room 122 and 124

Colin Funk, Associate Program Director, Creativity, The Banff Centre

Fellows will be divided into teams to brainstorm a small project. In this exercise you will learn to more effectively engage your team members, become a better listener, and develop a stronger sense of self-confidence and leadership presence. Fellows will define roles, plan the project and look at a management structure. They will also develop a design plan based on previous course work, present it to the class and get/give feedback. This gives the Fellows the opportunity to role-play taking the lead for a team that is strongly creative and primarily technical.


FRIDAY APRIL 11


BREAKFAST 7:00am - 9:00am Vistas Dining Room


TELL ME A STORY 9:00am – 10:30am Donald Cameron Hall, Room 30

Jennifer Ouano, President, Elastic Entertainment Keith Clarkson, Producer, Xenophile Media


Why would you tell a story that would not have been possible to tell 2 years ago? How has the process of creating tales that take full advantage of the immediacy, connectivity and interactivity that is now possible fundamentally changed the roles of the sender and receiver? What worked 10 years ago and what works today? This session will examine the development of X Platform content by looking at new story telling and marketing devices, the importance of understanding the opportunity of your fan base and the creative trajectory of Xenophile Media.


COFFEE BREAK 10:30am - 10:45am


PROBOSCIS 9:45am – 10:45am Donald Cameron Hall, Room 30

Orlagh Woods, Creative Developer, Proboscis

Proboscis is a London based not-for-profit artist-led studio which combines artistic practice with commissioning, curatorial projects, design and consultancy. Collaboration is at the core of our creative practice and ethos: Proboscis works across disciplines and practices, working with associate artists, writers, curators, critics, designers, technologists, filmmakers, scientists and theorists to explore social, cultural and creative issues. Orlagh will give us a general overview of Proboscis's work, and then a more detailed look at several recent international projects.


LUNCH 11:45pm – 1:00pm Vistas Dining Room


GROUP B) TRACKLINES TOUR 1:00pm - 5:00pm Meet at the Kiln

Jeff Bolingbroke A.R.T. Mobile Lab Evaluation Work Study, The Banff Centre


GROUP A) PEER TO PEER SESSIONS/INDIVIDUAL PITCH DEVELOPMENT 1:00pm - 5:00pm Donald Cameron Hall, Room 24, 25, 28

Half the group will go on the Tracklines walk, the other half will have a chance to talk amongst yourself. We will set up sign up sheets early in the week for people to facilitate this. As well this time can be used for individual preparation for the mini-pitch session that will be taking place later in the week.


DINNER 5:00pm – 6:30pm Vistas Dining Room


AUDIO OVER NETWORKS – AN ONLINE CONCERT JAM FEATURING PAULINE OLIVEROS (CASSIS, FRANCE) 10:00 pm – 11:00pm Rolston Recital Hall, Music & Sound Building

Introduction: Theresa Leonard, Director of Audio, The Banff Centre and Chris Chafe, Director, Center for Computer Research in Music and Acoustics, Stanford University

Cash bar, Nachos @ 11:00pm!

This evening’s event is part the ANET (Audio over Networks) summit that is happening at The Banff Centre through the Audio Program. Audio is hosting a three day research and technology summit focused on music being created and performed over distances, including everything from jam sessions, new compositions, classical performances, and teaching sessions, using both high resolution and compressed formats. Intended as a forum for ideas, anything that has to do with content that’s being created and performed in real time between remote locations is what this summit is about.

Tonight's concert will be a live networked jam session lead by Composer/Performer Pauline Oliveros who is joining us online from France.


"Through Pauline Oliveros and Deep Listening I finally know what harmony is....It's about the pleasure of making music." John Cage 1989

Pauline Oliveros' life as a composer, performer and humanitarian is about opening her own and others' sensibilities it the many facets of sound. Since the 1960's she has influenced American Music profoundly through her work with improvisation, meditation, electronic music, myth and ritual. Many credit her with being the founder of present day meditative music. All of Oliveros' work emphasizes musicianship, attention strategies, and improvisational skills.

She has been celebrated worldwide. During the 1960's John Rockwell named her work Bye Bye Butterfly as one of the most significant of that decade. In the 70's she represented the U.S. at the World's Fair in Osaka, Japan; during the 80's she was honored with a retrospective at the John F. Kennedy Center for the Performing Arts in Washington D.C.: the 1990's began with a letter of distinction from the American Music Center presented at Lincoln Center in New York: In 2000 the 50th anniversary of her work was celebrated with the commissioning and performance of her Lunar Opera:Deep Listening For_tunes. Oliveros work is available on numerous recordings produced by companies internationally.


SATURDAY APRIL 12


BREAKFAST 7:00am - 9:00am Vistas Dining Room


STATE OF THE NATION: HIGH DEFINITION – SOMETHING FOR EVERYONE 9:30am – 10:45pm Donald Cameron Hall, Room 30

Deborah Osborne, Post Production Manager, Joe Media Group Inc.

With increasing expectations from consumers, broadcasters and stakeholders, High Definition and the level of quality it provides ensures customer retention and a wide range of opportunities for storytelling - beyond the traditional application in cinema and television. Learn how the impact of High Definition and the basic fundamentals of HD technology can lead to innovative business models, opportunities for revenue streams across a multiple of media, forge strategic alliances, reinstate communities of interest and objectives, and the development of a project management approach to content creation.


BREAK 10:45am – 11:00am


BLOGGING CLINIC 11:00 – 12:00 Donald Cameron Hall, Room 30

Linda Bustos, Emerging Media Analyst and Ecommerce Consultant, Elastic Path This session will look at 4 different blogs and brainstorm development ideas.


LUNCH 12:00pm - 1:00pm Vistas Dining Room


CIRCUIT BREAKER – THE PITCH! 12:30pm – 2:30pm Donald Cameron Hall, Room 30

Moderator: Lisa Vanderlip and Susan Kennard

For the past 6 days you have been immersed in an intensive networking and learning environment. Now you need to prepare to disengage from the high altitude environment of The Banff Centre and return to your daily routine and pressures of the work environment. Before you go we want to make sure that you have found your voice when it comes to discussing new and challenges ideas. In this session all 20 participants will be asked to present their very own personalized pitch to the audience. We want you to focus on your individual needs, ie something that you want to accomplish in the next 6 months, or an idea you have had but have not shared with the world, or a request to meet someone on the professional level you have no idea how to get through to. Each person will have 3 minutes to share their “future thoughts” with the group followed by 2 minutes of feedback from the audience.


BREAK 2:30pm – 2:45pm


PROGRAM EVALUATION: FACULTY 2:45pm – 3:00pm Donald Cameron Hall, Room 24

Jean Macpherson, BNMI Coordinator, The Banff New Media Institute


During this session we will be distributimg our evaluation forms. We ask that you take the time to fill them out and provide us with your critical feedback about the workshop. What worked, what didn’t. This information will help the BNMI for future workshops.


PROGRAM FEEDBACK AND DEBRIEF: GROUP DISCUSSION 3:00 -3:30 Donald Cameron Hall, Room 24

ALL

We will have one final group discussion reflecting on the 6 days we have been together.


FREE TIME 3:30pm -6:30pm


RECEPTION AND BANQUET DINNER 6:30pm - 9:00pm FUZE, 2nd Floor, 110 Banff Avenue, Clock Tower Village

Join Peer Advisors, Staff and Participants for a final farewell dinner at one of Banff’s finest restaurants. One taste and you'll know why they use the word finer to describe the dining experience at Fuze. Their award-winning Chef has literally traveled the globe to bring you the best the world has to offer. From traditional French, to the flavours, spices and ingredients of India, Asia, Canada and elsewhere, the food at Fuze is truly a worldly experience.

"2005 Best New Restaurant in the Canadian Rockies" - WHERE Magazine "Canada's Top 100 Wine Savvy Restaurants" - Wine Access Magazine "Canada's Best New Dining Trends 2005" - enRoute


SUNDAY APRIL 13


BREAKFAST 7:00am - 9:00am Vistas Dining Room

TRAVEL DAY FOR PEER ADVISORS AND PARTICIPANTS

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